Valve bans in-game advertisements at The International 2024
Valve has decided to ban all in-game sponsorships and advertisements at The International 2024. The sudden announcement comes just one week before the crown jewel event begins in Copenhagen, Denmark.
This decision comes as a surprise to many in the esports community as in-game sponsorships and advertisements have become a common sight at major Dota 2 events, providing additional revenue streams for organizers and teams. However, Valve seems to have a different vision for The International.
Why the ban?
Valve has historically added features to Dota to honour teams and players, but these tools have been used to host advertisements rather than highlighting team or player identities. While not explicitly stated, the ban has been implemented to curtail the growing prevalence of betting-related sponsorships in Dota.
The ban eliminates distracting elements and allows full focus on the game and the players at The International. As a result, in-game advertisements and sponsorships, including team banners, base logos, and player name tags, will be prohibited.
The decision to ban advertisements at The International 2024 is also aimed at creating a more immersive viewing experience for Dota 2 fans watching streams worldwide.
Impact on The International 2024
Valve’s decision to ban in-game advertisements at The International 2024 might have cascading effects on team sponsorships, if not immediate, then in the long term. According to many people in the industry, teams were not given any prior warnings or intimation about this bold move.
While the ban may not affect endemic sponsors, non-endemic sponsors, especially betting companies, could face challenges. Valve games are often their only option for advertising without running into licensing issues, so they are more willing to pay a premium for team sponsorships.
Teams with betting sponsors may face unforeseen challenges due to the ban, and resolving these issues could be complex, despite neither party being at fault.