BLAST and Brawl Stars Announce Multi-Year Partnership to Build a New Competitive Programme
- New multi-year deal to establish a refreshed competitive season for Brawl Stars
- The global calendar will culminate at a global arena show via the Brawl Stars World Finals in Q4 2026
- The partnership will see BLAST own commercial rights for the Brawl Stars competitive ecosystem
BLAST and hit mobile game Brawl Stars (Supercell) today announced a major multi-year partnership that will establish a large-scale competitive ecosystem for one of the world’s most popular mobile action games.
The collaboration brings a global events calendar, expanded live studio broadcasts, arena shows, new broadcast innovations, and a $2 million prize pool.
Under the partnership, BLAST will deliver 32 broadcast days per year, packaged into an elevated broadcast and arena programme split across six seasons. A new studio environment and broadcast experience, including an expanded talent lineup.
Leo Matlock, Chief Business Officer for BLAST, said:
“Brawl Stars has one of the most passionate, engaged and global fanbases in mobile gaming and is a true global phenomenon for people everywhere. We’re thrilled to partner with Supercell to deliver a new competitive entertainment product that matches the game’s incredible energy. This multi-year commitment enables us to innovate around formats, storytelling, standalone live events and broadcast - driving a new era of entertainment for players and fans worldwide. Furthermore, we are excited to enhance the commercial opportunities around Brawl Stars esports for brands, media and destinations to benefit from.”
Kim Jensen, Esports Manager for Brawl Stars, said:
"It's been seven years since we globally launched Brawl Stars and it's been wild. We've come a long way with our esports programme and we're proud of that, but we need to keep taking big swings. The team at BLAST have shown a really high ambition level and our shared goal is to make Brawl esports even more accessible for our players while exploring new opportunities for fandom and growth."
The Brawl Stars Championship is available in more than 190 countries and territories with regions divided into EMEA (Europe, Middle East & Africa), NA (North America), SA (South America), APAC (Asia Pacific), and CN (Chinese Mainland). The strongest teams from each region will secure qualification for the season’s marquee standalone LAN events. The competitive year will be structured around two major splits (Spring and Summer) with each split consisting of three months of online play, giving teams multiple opportunities to rise through the ranks and compete on the global stage.
Each split will conclude with its own LAN Finals event, starting with the Brawl Cup in May 2026. Following the Summer split, a Last Chance Qualifier LAN will offer teams one final shot at making it to the pinnacle of the circuit: the Brawl Stars World Finals, the ultimate culmination of the entire global season.
