JioBLAST Partners with Esports Foundation to Bring the Esports World Cup Closer to Indian Fans
The Esports World Cup (EWC), organised by the Esports Foundation, has emerged as one of the world’s largest celebrations of competitive gaming, bringing together leading esports titles, players and teams on a global stage. As India continues to strengthen its presence at the tournament, JioBLAST has partnered with the Esports Foundation to amplify India-focused EWC content for Indian fans to follow the country’s participation and achievements at EWC 2026.
As part of the collaboration, JioBLAST will support the content and audience engagement around EWC 2026 on Official EWC India Youtube Channel , helping Indian fans follow the performances, stories and experiences of the country’s players and teams throughout the competition. What sets the India viewing experience apart is dedicated coverage following Indian teams and players, exclusive behind-the-scenes moments and player stories, and localised through Hindi-language content and commentary making the tournament more accessible and engaging for India’s diverse gaming community.
The Esports World Cup 2026, being held in Paris, brings together the world’s leading esports titles, teams and players across a multi-week celebration of competitive gaming. With India’s esports ecosystem continuing to expand, this year’s edition has already seen several strong performances from Indian players and organisations.
One of the biggest highlights for India has been its performance in PMWC, with two Indian teams Orangutan and Godlike Esports qualified for the PMWC Grand Finals at EWC 2026. Their qualification marks an important moment for the Indian competitive gaming ecosystem and puts Indian talent on one of the biggest esports stages globally.
Chess has also emerged as an important part of India’s EWC journey. Three Indian players from S8ul Esports Nihal Sarin, Pranesh Munirethinam and Aravindh Chithambaram along with Arjun Erigaisi from Gen G Esports competing in the EWC 2026, representing the country in the global competition and further highlighting the depth of Indian talent across different competitive gaming disciplines.
Speaking on the collaboration Charlie Cowdrey, CEO, JioBLAST said:
“India’s esports ecosystem is at an exciting inflection point. With Indian players and teams increasingly competing on global stages, there is a strong opportunity to tell these stories to audiences in a way that is local, relevant and engaging. Taking charge of the EWC India channel allows us to bring the tournament closer to Indian fans while celebrating the talent representing the country.”
Mohammed Al Nimer, Chief Commercial Officer of the Esports Foundation said:
“The Esports World Cup is built around the world’s best players and the fans who follow them, and India is vital to our future. The country has one of the world’s largest and most engaged gaming audiences, with world-class talent across titles, from chess Grandmasters to leading mobile esports players and Clubs. Through our partnership with JioBlast, we can give that talent a global stage at EWC, while giving millions of fans across India a front-row seat to the world’s biggest esports event and welcoming them into a global community that continues to grow every day.”
Fans can follow India-focused EWC 2026 content, including interviews, highlights, behind-the-scenes moments and updates, on the official EWC India YouTube channel.
[WATCH NOW — EWC India]
To learn more about EWC, visit esportsworldcup.com and follow Esports Foundation on LinkedIn. For updates on JioBLAST, visit jioblast.com and follow on Instagram.
