BLAST.tv Austin Major ups the ante with Red Bull Partnership
BLAST has brought energy drink giants Red Bull onboard as a new partner for the BLAST.tv Austin Major in June. As the Official Energy Drink Partner of the Austin Major, Red Bull will be deeply involved in the biggest Counter-Strike event of the year—including a breathtaking death-defying stunt.
Red Bull will be integrated into the Austin Major across a multitude of elements, including both digital and physical assets in the broadcast. They will also sponsor a dedicated "Ace" broadcast segment, highlighting and celebrating when a team wins a round without losing any player. In addition, Red Bull will produce a highlight content piece featuring a death-defying skydive over Austin.
Fans attending the Moody Center can also look forward to physical activations at the Red Bull booth.
Leo Matlock, Chief Business Officer at BLAST said:
“We’re excited to welcome Red Bull onboard for the Austin Major, injecting their energy and passion into a landmark esports event. Red Bull has long been a key player in esports, supporting multiple organisations over the years, and we can’t wait to see what they have in store for fans watching the Austin Major.”
Red Bull continues to maintain a strong presence in Counter-Strike esports, partnering with top-tier teams such as OG Esports, Team Spirit, G2 Esports, Astralis, and FURIA. They are also active across numerous other esports titles, supporting individual athletes and creators, and hosting their own esports tournaments.
Taking place from June 3rd to 22nd, the BLAST.tv Austin Major features 32 of Counter-Strike’s best teams competing for a $1.25 million prize pool—and a shot at greatness, immortalising themselves as Major champions.
The Moody Center will open its doors to a sold-out crowd from June 19th to 22nd, welcoming over 40,000 attendees, with champions to be crowned on Sunday in front of millions online. BLAST CS is ramping up with the BLAST Premier Rivals in May setting a new peak viewership record for BLAST.
Read more on Red Bull in esports here: https://www.redbull.com/gb-en/tags/esports
