BLAST has revealed further details on their global partnership with Blacklyte for the upcoming BLAST.tv Austin Major.
Blacklyte is already the Global Chair Partner of the BLAST, covering BLAST Premier, BLAST SLAM, BLAST R6, as well as the FNCS and RLCS. Blacklyte will now also feature across the BLAST.tv Austin Major, BLAST’s Counter-Strike major set to get underway this June.
Alongside Blacklyte’s digital integration into broadcast, Blacklyte products will feature across the Austin action, including the use of Blacklyte’s Atlas Gaming Desk. Alongside this broadcast integration, Blacklyte will also be producing the Blacklyte x BLAST.tv Austin Major Athena Pro.
The Athena Pro chair features unique BLAST.tv Austin Major branding, including nods to Austin and the inclusion of “Ace”, the mascot of the Major. These special edition chairs will be used by competitors during the Champions stage, with the top 8 teams battling to become Major Champions on them.
Alexander Lewin, SVP of Commercial Revenue for BLAST, said:
“Blacklyte has been elevating BLAST’s competitor experiences for over a year now, and it’s great to see this partnership develop further. Blacklyte created bespoke chairs for Boston’s Six Invitational, and now we see them enhancing the Austin Major to a new level.”
Alex Liu, Founder and CEO of Blacklyte,
“When we initially announced our partnership with BLAST last year, we were all extremely excited to be teaming up with a leading esports entertainment company that's really moving the needle in the space. The fact that we are now able to continue expanding this global partnership with BLAST further really aligns with our passion and commitment to the esports industry as a whole, something we demonstrate across our product portfolio with ergonomic excellence and pro-level endurance in mind, features that are particularly beneficial for those long, competitive gaming sessions.
"Tournaments like the Austin Major represent the pinnacle of esports competition, and we are honored to add a touch of Ace and Austin to our Athena Pro chair, whilst helping some of the fiercest competitors in the world reach for greatness through the comfort and personalisation of Blacklyte equipment.”
The BLAST.tv Austin Major is BLAST’s second Counter-Strike Major, bringing together 32 of the best Counter-Strike teams in the world for three weeks of elite competition battling over $1.25m of prize money and a shot at being a part of Counter-Strike history.
Hosted at the state-of-the-art Moody Center, BLAST will welcome tens of thousands of fans into Downtown Austin for four days of exhilarating arena action culminating in the crowning of our Major Champions.
BLAST ApS., Hauser Plads 1, 3., 1127 Copenhagen