BLAST agrees first multi-ecosystem partnership with Global Chair Partner Blacklyte
BLAST has announced a partnership with ergonomic peripheral manufacturer Blacklyte for the remainder of the 2024 Season, covering both the BLAST Premier and the BLAST Rainbow Six Esports titles.
Blacklyte comes on board as the Official Gaming Chair Partner for BLAST Premier and BLAST Rainbow Six Esports. Blacklyte will supply their Athena X gaming chair to be used by competing professional players at the remaining events across 2024. Alongside physical chairs appearing at the remaining 2024 LAN events for BLAST Premier and BLAST Rainbow Six, Blacklyte will also be integrated into the global broadcasts.
Blacklyte will feature across the broadcast of each event with digital broadcast and physical brand integrations spreading the Blacklyte brand across the BLAST global distribution network, reaching millions of viewers across the world. Blacklyte made its BLAST debut last month at the Rainbow Six Manchester Major, the first ever Rainbow Six Major to take place in the United Kingdom.
Players competing across the BLAST Premier circuit will get their first tournament experience with the Blacklyte chairs at this week’s BLAST Premier Spring Final presented by Revolut in London at Wembley Arena.
Fans attending BLAST Premier or BLAST Rainbow Six arena events will be able to test out Blacklyte products at their dedicated booths on-site. For those at home or at events, Blacklyte will also have products up for grabs in exclusive giveaways happening throughout the year.
Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “We are very excited to welcome Blacklyte to both the BLAST Premier and BLAST Rainbow Six Esports ecosystems for the remainder of 2024. This is BLAST’s first cross-ecosystem partnership and we can't wait to showcase the Blacklyte brand to a multitude of audiences in both Counter-Strike and Rainbow Six Siege. BLAST works across an array of leading esports titles and this cross-ecosystem partnership is a testament to that variety and ability to tap into an array of communities. We’ve got some incredible event destinations coming up this year with London, Copenhagen and Montreal and we can’t wait to integrate Blacklyte into our remaining events.”
Alex Liu, co-founder & CEO of Blacklyte, said:"BLACKLYTE is absolutely thrilled to embark on this groundbreaking partnership with BLAST. Becoming the Official Gaming Chair Partner for both BLAST Premier and BLAST Rainbow Six Esports is a monumental step for us, and we are eager to see our Athena X Gaming Chair enhancing the experience for professional players and fans alike. This partnership is a fantastic opportunity for us to show off what makes BLACKLYTE products the best in the business, and we can't wait to bring comfort and style to BLAST events around the world. We look forward to an exciting journey ahead with BLAST, filled with incredible events and unforgettable moments."
Blacklyte will feature across the BLAST Premier 2024 Season, which has four offline events remaining this year with the Spring Final Presented by Revolut, Fall Groups, Fall Showdown, Fall Final and World Final set to take place in the coming months. Blacklyte will also feature across the BLAST Rainbow Six North America Regional League hosted online as well as the BLAST R6 Montreal Major in November.
