BLAST teams up with Alienware for the BLAST.tv Austin Major 2025
BLAST has announced a global sponsorship with Alienware, the iconic gaming brand of Dell Technologies. Together, Alienware and BLAST are bringing high-octane esports action to a sold-out live arena from June 19–22 at the Moody Center in Austin, Texas, home to the upcoming BLAST.tv Austin Major.
Included in the sponsorship, Alienware becomes the Official PC, Laptop and Monitor Sponsor for the BLAST.tv Austin Major. The most prestigious Counter-Strike and esports event of the year, the Austin Major will feature millions of online viewers and a sold-out Moody Center where 40,000+ fans are expected to attend across the weekend.
Alienware will provide its lightning-fast Alienware 500Hz Gaming Monitor as the official monitor of the tournament used by all competing players. Setting the standard as the world’s fastest 500Hz IPS gaming monitor, it delivers ultra-low latency and exceptional motion clarity, ensuring buttery-smooth gameplay for competitive players.
Check out the on-site fan activations where attendees can get hands-on with the latest Alienware gear and experience larger-than-life installations — including the return of the giant Alienware laptop that made waves at the BLAST.tv Austin Major launch event back in February. Alienware has more surprises in store for fans attending the Austin Major, including activities with Team Liquid, so be sure to drop by their station.
Alienware will be integrated throughout BLAST’s expansive global broadcast, which reaches fans across 100+ territories and 30 official languages. The integration will include both digital and physical branding as well as product placement catching the eyes of fans at home and in the arena.
This sponsorship deepens Alienware’s legacy in esports, with longstanding relationships with leading organisations like Team Liquid who will also look to collaborate and bring exclusive Austin-based activations for fans during the Major.
Leo Matlock, Chief Business Officer at BLAST said:
“Alienware is one of the biggest brands synonymous with gaming and esports and we’re thrilled to be teaming up with a brand that matches the prestige and scale of the BLAST.tv Austin Major. On top of enhancing our competitors' experience we’re excited to see the activations Alienware has in store for our attending fans and online viewers helping make the Austin Major one of the best events of 2025.”
Matt McGowan, General Manager of Alienware said:
“For nearly 30 years, Alienware has pushed the boundaries of gaming innovation. That’s why we’re beyond hyped to team up with BLAST as the Official PC, Laptop, and Monitor sponsor of the BLAST.tv Austin Major, especially with the event taking place right here in our own backyard. This event is a landmark moment for Counter-Strike fans, and Alienware isn’t just bringing high-performance gear. We’re bringing the passion, the grind, and the Texas-sized energy that make this a major moment in esports.”
The BLAST.tv Austin Major is BLAST’s second Counter-Strike Major, bringing together 32 of the best Counter-Strike teams in the world for three weeks of elite competition battling over $1.25m of prize money and a shot at being a part of Counter-Strike history.
Hosted at the state-of-the-art Moody Center, BLAST will welcome tens of thousands of fans into Downtown Austin for four days of exhilarating arena action culminating in the crowning of our Major Champions.
